Material Monster

January 5, 2009

Useful Info about Online Video Production and Distribution - Part Two

After the video production is concluded the editing stage gets going. Normally editing control units stay put with mainly the editing firms & the technically certified expert professionals chip in high level of inspiration all through the editing task. Commonly during the editing assignment the worthwhile sections of the video recordings are kept & unnecessary pieces are cancelled. There is countless useful software that are in big demand for this specific task. The purpose of the video is analyzed & subtle adjustments are made too. Sound clips and background music are also used at some stage in the editing. There is also Special Effect Generators (SPG) which helps to make the selected video clips more professional. As a rule many of the creative companies provide the footages & the editing services.

Today numerous online video production agencies exist to satisfy specifications of different corporations. Besides organisations presentations, videography is also made use of to record important moments of life such as weddings, birthdays, special festivities; holidays and so on. Handy video camcorders with digital chips are now commonly available on the market. Short films have turned out to be pretty fashionable as well as being quite informative and engaging. In actuality videos allow people to relate better with the subject than any other brand of online media communications. Utilise the full potential of Internet to your business with web video marketing solutions from Vidify.

Today, quite a few people are setting up video publishing studios as need of these types of companies are on the rise. It is also feasible to get hold of heaps info from the Web regarding video production just with one or two mouse clicks. The growth of video media has influenced the growth of video commercials and to make pretty commercials, a good video production company is indispensable. Videos play an important job in execution of corporate marketing strategies & now online video marketing is a popular concept among the web users. So, across the globe online video production and publishing plays an important part.

May 15, 2008

Take a Chance and Write an Article!

Filed under: Publishing Management @ 7:26 pm

For every article writer out there, it would be interesting to know how many people there are that think about writing articles but never do. I know I was one of those people for a long time and it was because I didn’t believe that I was capable of producing good quality work. And, with my name being associated with whatever I was writing, there is the issue of pride when putting it out there for the whole world to see. So why did I start to post articles? One thing and one thing only made me take the chance of putting it all on the line and that was my business.

To be completely honest and upfront, I need the traffic for my websites. I don’t have a huge budget and quite frankly I’m not all that comfortable spending thousands of dollars hoping that an email campaign or banner advertisement will generate the huge traffic I need to recoup the costs of such things. In fact, I believe strongly in pay-for-performance programs and, with any luck the advertising community will gradually move towards this idea. Why shouldn’t advertising companies be paid solely on what they do for you? That’s a story for another, so watch for a new article soon!

If you have an online business, article writing is a great way to get your website out into the world-wide-web for no cost other than your time. Keep in mind that it does take time and you need to be patient. I have been posting articles for about 2 weeks now and although I already am seeing results on my new website which went online about a week and a half ago, I’m sure there is a lot more to come. If the trend continues, I expect to see great results because each new article represents a new link on the Internet back to my sites.

So, you ask, what do I do if I can’t write good articles? The answer is the same whether you are good at it or not. Just take the first step. I found it much harder for the first article than for this one. I have written six articles tonight alone and this would have taken me a week when I first started. My point is that you get better with practice, just like anything. A journey of 1000 miles begins with the first step. I’m not saying I am a great writer as I’m sure you can tell. In fact, maybe I am a poor writer but that is okay because I’m not out for the Pulitzer prize.

When you consider that most cost-per-click ad campaigns run anywhere from $0.10 to over $1.00 every time someone clicks on your link, imagine the impact if you write an average of one article a day for a year. That would be 365 links to your site. If you got 1 to 5 clicks on average from each article, that would potentially be worth $180 to $2000 saved per year from pay-per-click advertising. Not only that but your search engine rankings are going to only rise and increase your clicks just from regular old fashioned searches.

If you want your business to succeed bad enough, take the chance and put your name on the line and start writing articles. You have nothing to lose and only much to gain. Keep a slow and steady approach and soon you have so much traffic you might not even need pay-per-click ads.

Mike Wyman is co-creator of the online dating website for golfers, DateAGolfer.com and PuttingForPar.com, a golf website specializing in personalized ball markers.

April 10, 2008

Know your Audience Before you Write your Book or Web Site

Filed under: Publishing Management @ 5:38 am

If you want happy customers to use your service or buy your
product, you need to focus on their needs and desires.

Unhappy customers leave when they can’t find what they
want–benefits and an easy way to buy. Perhaps your site has
barriers you don’t realize. If anything is difficult, customers will
leave and give their business to someone else. Know your
audience and write headlines that Wow them.

Know your Audience Before you Write your Book or Web site
Copy

Before you list those benefits–you must know your particular
audience. Who will buy your book? What are their biggest
fears–their worries? What problem do they have that you can
solve?

Know their Assumptions about You and Your Product. What is
their number one life’s dream? What are their assumptions about
your subject or service? What are their excuses for not acting on
what they want? Do they think your product is too much
money? They don’t trust you yet? Do they think there is no
hurry? Do they think they don’t have the time to implement your
skills?

Three Types of Audiences

1. The Narrow–one specific target market. No, not everyone
will want your book. These folks have a common need or
problem. Your product or service will solve that problem. For
instance, www.stopyourdivorce.com’s product already has its
audience. They are compelled to buy because you are answering
their one biggest need. They will buy on the spot.

When all else has failed them, they want a cure right now
because of their pain and discomfort. They don’t want
prevention. A good example is men–they don’t want to prevent
prostate problems, but once they are diagnosed with a problem,
want a cure right now.

2. Short-Cut Time and Money Investment for a big payoff. The
audience wants a roadmap to where he or she wants to
go–fast! For instance, my ebooks and print books show
professionals how to shorten their journey to book publishing
and promotion.

3. Massive passionate audience. These are the readers of the
Chicken Soup servies. Think about the 68 million sold so far,
and the authors didn’t even have to write the book. Full of
inspirational short stores, the massive audience responds. It’s the
sheer volume of sales like the the 70 million who show Wal-Mart
every day. One client wrote a how-to book aimed at the now
70million baby boomers out there called Put Old on Hold. She’s
an inspiration herself–looks and feels like a 50 year old.

Who is your particular audience? Make sure you know them,
inside and out.

How old are they? Male? Female? Age? Baby boomers?
Seniors? Entrepreneurial? Corporate? Are they middle or upper
class? What kind of work do they do? What is their income?
What do they spend discretionary time and money on? Where
do they live? What books and magazines do they read? What
different attitudes do these reflect?

What are their interests, hobbies, and values? What challenges
do they face that they want answers to? Are they business
people, retired people, over 50? What magazines do they read?
What radio shows do they listen to? What TV programs do they
watch? What do they do with their free time? What events do
they attend?

What organizations do they belong to? What causes do they
support? Are they Internet savvy? What kinds of sites do they
visit? How many of them are out there to sell to? What do they
want? Need?

Go to your library or use the Internet to research just who and
how many people belong to your audience. Ask for the
reference books that have census and other information. All
agents and publishers will want this information from you. And
your Web site must target its promotion aimed at your particular
audience. The more narrow the target, the easier it is to sell.

Even if you publish a book or create your Web site yourself, do
some market research. My research helps my clients who write
books or have Web sites that sell similar products and services
as mine: 45 million readers read new age books, 70 million baby
boomers and 60 million seniors are out there. They buy online,
too.

So go ahead and create your audience profile. Keep it in a file so
you can add more qualities when you think of them.

Discover why you are your audiences’ best choice and tell them!

Perhaps you are like me and don’t feel competitive. Yet, you
need to let your audiences know why you are different and
better. How are you or your product unique?

When you know your audience, you’ll be able to write
compelling copy that pulls your visitors to buy your product or
service.

About the Author

Judy Cullins: author, publisher, book coach
Helps professionals manifest their book dreams
Special Offer: “Discounts of the Month”
Teleclass “Quadruple Your Web Sales in 4 Months”
http://www.bookcoaching.com/discounts.shtml
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Receive 2 free special reports with The Book Coach Says…
Email: Judy@bookcoaching.com
Ph./Fax: 619/466/0622

April 6, 2008

Colonialism

Filed under: Publishing Management @ 4:01 pm

Colonialism Memmi’s main idea is that colonialism is built on
the psychological perception of the situation by the two groups
of a society — colonized and colonizer. Memmi states that
collapse of colonialism is inevitable and that the only means
for this eventual collapse will come through revolt. Memmi
describes the influences of the colonial atmosphere on the
ultimate psychological make-up of colonizers and colonized, and
their reactions to colonialism. All his theories and
descriptions lead to the conclusion that colonialism is doomed
for destruction. I agree with Memmi that colonialism is doomed
to fail. According to Memmi, the colonial system is
fundamentally unstable and will lead to its own destruction, due
to the mere rigidity of the system. The vivid example is our
entire history where every empire was destroyed from within or
from without. Soviet Union or Roman Empire or British and French
colonies collapsed because of their own inner structure. To
prove his point, Memmi describes psychological basis for a
certain behavior of both groups, colonized and colonizers. The
colonizers assume the behaviors inherent in his role –
brutality, oppression, exploitation, and bigotry. After they
arrive in the colony, their actions are already determined by
the institutions and social rules that already exist there.
Because of the driving economic force, colonizers develop a big
distance between themselves and the colonized. Memmi describes a
mythical portrait of the colonized, as seen through the eyes of
the colonizer. The colonizers attribute many negative traits
such as laziness, corruption and lack of civility to the
colonized. Central to this discussion is the issue of racism,
which Memmi defines as “the substantive expression, to the
accuser’s benefit, of a real or imaginary trait of the accused.”
It is the colonizer’s supreme ambition to turn the colonized
into an object existing only as a function of the needs of the
colonizer. All social institutions and relations between the two
groups are shaped by the colonizers’ constructed mythical
portrait of the colonized. Memmi also argues that there is a
negative correlation between the brutality employed by
colonizers and the humanism and other positive attributes found
in the colonized. However, colonialism not only serves to
brutalize the colonized but also to instill in them inferiority
and submission complexes that prevent them from acting to
reverse colonialism sooner. Memmi shows why colonialism can only
end through revolt. To dismiss any hope of colonialism ending
through the initiative of the colonizers, Memmi points to
left-wing Europeans refusing to accept the status quo and hence
acting in discordance with it, going as far as to support the
quest for freedom of the colonized. While serving to alienate
them from the other colonizers, their actions are largely
meaningless from the perspective of the colonized, who continue
to group them with other colonizers and show no intention of
advancing leftist doctrines once liberated, to the
disillusionment of the left-wingers who then abandon their
cause. According to Memmi, the options thus remaining to bring
about the end of colonialism are either assimilation of the
colonized or revolt. Assimilation can never occur because
inherent in it is the overthrow of the colonial status quo, and
as such it will never be tolerated by colonizers. Subsequently,
the only tool left to the colonized is to reclaim their liberty
by force. Sociologist Benjamin Ringer has also discussed the
issue of colonialism and its relation to slavery in the American
society. According to him, the British, Spanish, and other
European conquests of the Americas created here two different
groups — colonizers and colonized. The Whites created a
mythical portrait of the African Americans ant other ethnicities
as inferior group. Rebelling from British colonialism, colonial
rebels sought a more egalitarian society. Yet, as an expanding
culture based on private ownership and white, male citizenship,
Indian tribes, Mexicans, African Americans, and Asians were
considered unworthy. Everyone who was non-Protestant and
non-white, was considered inferior. Each ethnic-racial group
entering New York may have had a different language and history,
but all encountered being excluded from the mainstream. In
secular Protestant Anglo-America, to own property conferred
power and rights–the rights of a citizen and the power to vote.
The promise of “life, liberty, and the pursuit of happiness” was
a social contract meant for white men. Inferior races and women
were not believed by many elite white Protestant men to be
capable of making rational and independent judgments. According
to Ringer this duality has deeply rooted in the American
society. The slavery stood like on the pillars on the
psychological believe of the Whites that they were superior to
all other races. It also explains the negative effects of the
Reconstruction - the Whites did not want to give up their place
of a superior race. Racism was built into the very foundations
of the society. With the same ideas of colonialism deals movie
Battle of Algiers. It represents the final hours of the colonial
system, being destroyed by the revolt of the colonized as
predicted by Albert Memmi’s The Colonizer and the Colonized. The
Algerians, unable to assimilate, turn to revolution and violence
which the French are rather willing to return. As a consequence,
the vicious cycle of mutual degradation and hate predicted by
Memmi continues. Battle of Algiers presents, according to Memmi,
the only two possible choices of assimilation and rebellion. As
the three women are preparing to bomb civilian targets in the
heart of European Algiers, they dye their hair, remove their
veils, and create as far as possible the illusion of being
“white.” Memmi claims that “the first ambition of the colonized
is to become equal to that splendid [European] and to resemble
him to the point of disappearing in him.” While the terrorists
are successful in creating the illusions of being European, they
are not assimilated. The French work against them to prevent
integration into French culture - the checkpoints consciously
remind them of their place, making their usurped identity more
of a crime. Yet the women cannot assimilate into French culture,
as they only awkwardly enter into the soda parlor and the dance
hall. They cannot interact with the patrons for fear of being
discovered. Despite their implicit acceptance into society, they
still realize that they are different, and must carry out their
plan of destruction. Thus, the racism that makes such emulation
necessary creates the violence that will fuel the racism to grow
on each side. When assimilation fails Memmi contends that, “the
day has come when it is the colonized who must refuse the
colonizer.” Now that assimilation has failed and violent
rebellion is the means of resistance, Memmi sees the struggle as
a cycle of hate and repression, each act of repression
contributing to the next. This is the embodiment of the central
theme of Memmi’s work - the mutual corruption of both the
colonizer and the colonized. The initial degradation is the
state of colonization, which turns the Algerians from and
independent people to an oppressed populace. Albert Memmi
contends that the cycle of mutual hatred that stems from
colonization is unavoidable, and that a colony cannot continue
indefinitely - either the colony ceases to exist because of
extermination or assimilation, or revolt occurs. The movie shows
the attempts at assimilation of the Algerians and their
subsequent failure, which Memmi contends is a result of the
unwillingness of the colonizer to allow assimilation and thus
the end of the colony. The result is violence poured upon
violence, and the mutual corruption of both the colonizer and
the colonizer. This revolt is clearly seen in the movie,
although the aftermath is not. The question is not whether the
colonized will throw off their shackles, but if they can
overcome the violent means that they have adopted in their
struggle and reform their personal identity that was usurped by
the French. I think that slavery is very similar to
colonialism. They have the same psychological foundation. In my
opinion, Memmi’s concepts and ideas are sufficient to comprehend
the essence of colonialism and why it is doomed to collapse.

April 5, 2008

Frankenstein

Filed under: Publishing Management @ 12:06 am

“…Life is a gift. I don’t think anybody will argue on that with me. But after it’s given no one can take it away and it becomes the responsibility of the creator. Can a human be responsible enough to give life? If we look around we’ll see a lot of families where parents gave life to “new people”. And not only had they given life to them but really showed responsibility… So it’s all about responsibility…” - these were my first thoughts after I read Mary Shelley’s “Frankenstein”.

Victor Frankenstein’s parents were very much in love with each other, and for the first five years of his life he was their only child. They gave him life and filled his days with immense love and gentleness. It is him who says “…they seemed to draw inexhaustible stores of affection from a very mine of love to bestow them on me…”(p.24). They thought that his future “was in their hands to direct to happiness or misery”(p.29). It even seems that they felt like they owed something to him because he appeared into this world: “… With this deep consciousness of what they owed towards the being to which they had given life, added to the active spirit of tenderness that animated both, it may be imagined that while during every hour of my infant life I received a lesson of patience, of charity, and of self control, I was so guided by a silken cord that all seemed but one train of enjoyment to me…”(p.67). “…We felt that they were not the tyrants to rule our lot according to their caprice, but the agents and creators of all the many delights which we enjoyed…”(p.75)- this quote shows exactly the way Victor Frankenstein grew up. Victor Frankenstein had a childhood full of love. But is love by itself the only ingredient of the recipe of becoming a decent man? Shouldn’t parents give their children lessons about what is right or wrong, morality and so on? This is one of the questions Marry Shelley raises in her book.

It’s strange how his mother introduces Elizabeth into their house. She believes her to be a “pretty present for my Victor” and, of course, little Victor took it as it really was like that: “…she presented Elizabeth to me as her promised gift, I, with childish seriousness, interpreted her words literally, and looked upon Elizabeth as mine-mine to protect, love, and cherish…”(p.95). This moment was very important and basically was one of the things that led to the future outcome for it was the moment when he learned to take a living being as his property. And it wasn’t only that. He also learned superiority. Later on Frankenstein gets taken away by “thirst of knowledge”: “…My temper was sometimes violent, and my passions vehement; but by some law in my temperature they were turned, not towards childish pursuits, but to an eager desire to learn, and not to learn all things indiscriminately…”(p.115). He starts studying Cornelius Agrippa and begins following the wrong path. And what do his parents do with it? They continue enormously loving Victor, but don’t even take a chance to explain to him that the principles of the works he’s studying “had been entirely exploded”.

Looks like they didn’t even take a little notice about what he was doing. They just “loved” him. Victor Frankenstein himself came to the conclusion that if his father cared enough to explain him the uselessness of everything he did: “…It is even possible that the train of my ideas would never have received the fatal impulse that led to my ruin…” (p.104). He was self-taught, which is strange for children and in the first place - dangerous. Frankenstein’s life was cloudless, until his dear mother died after she saved Elizabeth from a severe illness. “My mother was dead, but we had still duties which we ought to perform; we must continue our course with the rest, and learn to think ourselves fortunate, whilst one remains whom the spoiler has not sized…”(p.119). Though he did talk about pain, but mostly it was the understanding that he won’t be ever able to see her, whom he saw every day of his life.

He left to study to Ingolstadt, and there, after he discovered that everything he learned before was of no use anymore, he started his studies all over again. Later he gets to the moment when he learned everything he could owe himself and his tutors. “… more, far more, will I achieve: treading in the steps already marked, I will pioneer a new way, explore unknown powers, and unfold to the world the deepest mysteries of creation…”(p.127).This was the moment to make this words come true. He decided to try to create life by scientific methods. He isolated himself from his tutors, family, and his friend and worked all on his own. He never stopped for he believed he will achieve his goal. “…After days and nights of incredible labor and fatigue, I succeeded in discovering the cause of generation and life; nay, more, I became myself capable of bestowing animation upon lifeless matter…”(p.141). Before starting talking about the main point of the novel - the creation of the Creature, it’s interesting to sum up what kind of person was Victor Frankenstein back then.

What were his personal qualities at the moment he brought his creature to life? He was a selfish kid of his parents, an obsessive child. He was not mature, though he was intelligent in a scientific kind of way. He was a person who grew up without guidance, who didn’t know what’s wrong or right, a person who got used to feel superior. He grew up in the world of science, all isolated from real life. His parent made an enormous mistake by bringing him up the way they did. I consider these to be the main reasons he wasn’t ready to take full responsibility for what he did. Finally his work was done, and the creature he wanted to be the master was alive. But what he felt terrified him: “… I had worked hard for nearly two years, for the sole purpose of infusing life into an inanimate body. For this I had deprived myself of rest and health. I had desired it with an ardor that far exceeded moderation; but now that I had finished, the beauty of the dream vanished, and breathless horror and disgust filled my heart…”(p.161). He got scared with what he created. He spent so much time creating it, and at the moment the Creature came to life he realized that he didn’t know what he is supposed to do with it. And he did a thing that all little children do when they get scared - he ran away. There’s no need to prove his immaturity by any other deed. It is just enough! Frankenstein left his creature. What he saw in it was : “he was ugly then; but when those muscles and joints were rendered capable of motion, it became a thing such as even Dante could not have conceived.”(p.169)

But think about the Creature… Did it know it was ugly? Did it really have cruel intensions towards its creator? It was still pure inside. All he did was he came into this world, or I should better say he was brought to life and the first thing he met with was rejection. How would it feel for any living being to be rejected? Afterwards, when Victor Frankenstein came back to his apartment and found out the Creature had escaped he “clapped his hands for joy”. So easy just to forget about something that needs to be solved. Out of sight - out of mind.

And what about the Creature? It got rejected by everybody, his master, by townspeople… and he didn’t even understand why. It suffered a lot, it was lonely and nobody even cared about it. He was guilty of nothing! Frankenstein forgets about what happened until the desperate, lonely living being he created kills his little brother William. The Creature follows Frankenstein and begs for a mate and companion. Everything the Creature asked for was somebody to love. But the only thing he gets - are words that hurt even more than silence: “…Devil … do you dare approach me? … Be gone, vile insect! Or rather, stay that I may trample you to dust! … Abhorred monster! Fiend that thou art! The tortures of hell are too mild a vengeance for thy crimes. Wretched devil! you reproach me with your creation; come on then, that I may extinguish the spark which I so negligently bestowed.”(p.182) Frankenstein destroyed all the good feelings that the “miserable creature” had inside and his own life turns to misery too. Victor decides that the best answer to the Creature and his only reason for living in this world would be revenge. essays in 24 hours

But let us stop right here. Life is a gift! Who dares to take it away? Victor brought his creature to life, didn’t even care enough to give it a name and even more that that - he hated it. But can we accuse the Creature in anything? The only thing it did was it just appeared into this world and didn’t get any sympathy at all. It was unhappy. It just was Victor’s toy! But doesn’t that sound familiar… Wasn’t Victor a toy of his parents, too? Can we blame him for not knowing what it is to be responsible? If his parents would’ve taught him that and supported it with their own example things would’ve been different. Seems life Victor is a creature, too, a creature of his parents. Mary Shelley gave us an impressive example of how important is parenting and some mistakes can have terrible consequences. A life - is not a toy to play with! buy essay

I won’t dare to call neither Victor Frankenstein nor the Creature a real monster. They are just victims. Victor is the victim of the mistakes his parents did, and the Creature is a victim of Victor’s ill perception of reality. It’s like an iceberg - we see only the top, yet the biggest part of it stays under the water. The top is Victor’s creating a monster that killed all his dearly loved people and what we see under the water - is real reason of things. What I would really like to call a monster is the people’s blindness. Blindness to mistakes, to the pain of other people, even to love. What I learned from this book is that things are not always the way they appear to be. And what seems terrifying may turn out to be just the pain of someone’s heart. Just like Frankenstein, just like his creature…

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